Think back to when website domains first started coming on the market. The smart people bought common word domains like pizza.com or party.com. These ended selling for millions of dollars when the internet caught on and started transforming how we all do business. But in the early 1990s, domains were not on the forefront of business and marketer’s minds.
Emojis may be the same. Google recently re-allowed users to search by emoji back in May 2016 (while Bing and Yahoo have mostly always allowed it, according to Search Engine Roundtable). Yelp even started allowing emoji search on their website in 2014, according to The Huffington Post.
The use of emojis is growing faster than any other form of communication, and it’s about time marketers got on-board. Consumers are no longer a passive group simply accepting broadcasted messages; they want to work with brands who engage with them, communicate with them and really understand them.
Note : Emoji Domains are not available in Com, Net, Org.
So why .TO ? TO connotes a "go to" meaning. Emoji domains are often used for email or social media marketing and re-directs, and thus the intuitive .TO domain would supremely serve its purpose.
Major companies like Amazon, Uber, and NBC News (who can afford a proper domain) have been using the .TO extension in their social media marketing efforts for years. In fact, the .TO extension was one of the first extensions to be used as a re-direct link, which emoji domains are perfect for.
E.g. Nike is using the Basketball Emoji dot TO domain : 🏀.to
On mobile, click on the Basketball Emoji, add ‘.to’ in your address bar and press GO! It’s as simple as that!
+ 9 Reasons Why the Emergence of Emoji-Based Domain Names Is Inevitable :
Images are easier for the brain to process and recall. It’s called the ‘picture superiority effect’.
Emoji are used by 92% of online consumers according to AdWeek.
Business continues to integrate emoji. Slack, Microsoft, Twitter, Facebook, Linkedin, Snapchat…
An App Annie and Leanplum report shows an 82% rise in consumer engagement when emoji is added to push notifications.
Where emoji are integrated and engagement is increased, marketing budgets are sure to follow.
Single emoji domains are extremely short meaning they are easier to recall and pass on through word of mouth.
A window of opportunity exists for brands who communicate with emoji domains. A brand will automatically stand out and create awareness. Subsequently, press may be achieved purely because an emoji domain is used, not how it is used.
Emoji domains are perfect for mobile navigation because of the integrated emoji keyboard. Mobile use has surpassed desktop in the developed world and mobile is the primary device in the developing world.
Emoji transcend language and are the native form of communication in mobile messaging apps which have surpassed apps in consumer engagement.
Over 10 billion emojis are used every day around the world (USA Today)
Domain Authority44% of customers will more likely buy something if it’s advertised with emojis (Adobe)
When creating push notifications, including emojis can increase CTR by 5% (Business of Apps)
The brain identifies images just in 13 milliseconds, which is why emojis are a useful tool for communication (MIT News Office)
Google My Business Posts that contain emojis get twice as many clicks (Sterling Sky)
42% of women think it’s fun when brands use emojis (NetHunt)
51% of people will more likely engage with a brand’s post if they use emojis (Campaign Live)
The top reason internet users use emojis is because they feel that emojis help them accurately express what they’re thinking (Falkon SMS)
50% of people are more likely to respond to a message if an emoji is included (Pumble)
73% of people believe that including an emoji in your message makes you cooler (Adobe)
91% of emoji users in the United States believe that emojis help make it easier for people to express themselves (Adobe)
In a case study, when adding an emoji to the meta title, there was an 11% increase in organic clicks (Semrush)
In a case study, when adding an emoji into the meta description, there was a 3% increase in organic clicks (Semrush)
75% of people believe that inclusive emojis can help raise awareness for diverse groups of people (Adobe)
88% of people will feel more empathetic toward someone who uses emojis (Adobe)
Using emojis in the subject line of emails increases the unique click rate by 28% (NetHunt)
Email open rates with emojis included in the subject line are 56% higher compared to subject lines with no emojis (NetHunt)
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